Kewirausahaan

B. Factors Affecting Customer Satisfaction Customer satisfaction is determined by the assessment of the customer's product or service to meet the expectations. Customers are satisfied when expectations are met or exceededThe 5 Factors Affecting Customer Satisfaction Quality of products Price Quality Service Emotional Factors Ease Factor
 product qualityBuyers will be satisfied when buying and using products that have the quality baik.Misalkan, customers will be satisfied to buy shoes when the shoes on the nice / comfortable in wearing, durable or not quickly broken, safe and charming design. PriceComponent prices are very important to contribute to the satisfaction pelanggan.Produk supported quality at an affordable price will be a significant source of satisfaction. Quality ServiceAmid a very tight competition, many companies rely on quality pelayanan.karena satisfaction with the quality of service is usually difficult to imitate, so that could be a mainstay and excellence of a company. Emotional Factorssense of pride, self-confidence symbols are successful examples of the underlying emotional value of customer satisfaction. This factor is the show for customers using multiple products related to lifestyle, such as cars, accessories, cosmetics, clothing, and so on.
 Ease FactorCustomers will be more satisfied if in getting your product or service is relatively easy, convenient and efficient, avoid the queues were long and exhausting.• Companies that consider customer satisfaction is important, then you should make customer satisfaction measurement program on a regular basis.• customer satisfaction measurement can be done in various ways, such as giving simple direct questions about satisfaction with the product, price and quality of services provided by the company, the other way is to give them a questionnaire or a short list of questions.• There is an important addition to the measurement of customer satisfaction, the company should provide a place for customers who would like to express criticisms or suggestions, and complaints. It can be used to improve the performance of companies in order to provide customer satisfaction.• customers who are happy to give criticism or complaint is better than customers who harbored disappointment, then quietly moved keperusahaan pelaggan others or tell others and not keperusahaan.• Customers are people who buy or use goods and services regularly and continuously.• customers are loyal customers who want to give your comments and suggestions and complaints to us before telling others.• dissatisfied customers will express annoyance to others and this will hurt us. To that end, customer satisfaction should still be considered if you do not want our customers flee to competitors.